MAMA WANTS TO SUCK!
FRIESLANDCAMPINA WAMCO INTRODUCES FRISOMUM GOLD: THE FIRST MATERNAL MILK IN NIGERIA!
The above statement has been ringing out in most media platforms in Nigeria today since July 9, 2013. We at Idea Police celebrated it. We hailed it as a classic innovation and a product development statement, especially as it was called, "Nigeria's first". It just turns out that it is not an innovation afterall. We thought that the company created 'a first', but on a closer look, they actually imported the first. it broke our hearts because that the big companies were finally doing local product development for real, but that is far from true.
'Milk-for-mum' is not new as we can see below:
The list is endless. It just means that the solution as we have in other parts of the World, will always come from start-ups, and not really the, "Conglomerates"